



Revenue: £15K/month (looked good on paper)
Clients: 8 demanding clients across different industries
Team: Multiple contractors, freelancers and gig workers
Schedule: Working 60+ hours/week (constant fires to put out)
Profit: Maybe 30% after ad spend and expenses
Reality: Prisoner of my own "success"
Revenue: £100K+ revenue per multiple websites
Clients: 25 buyers who reorder automatically
Team: Just me
Schedule: 10-20 hours per week maximum
Profit: 72% profit margins (keeping most of what I earn)
Reality: Actual freedom that matches the income




Without: Monthly Retainer Negotiations
Without: Shitty 'Nagging' Clients
Without: Trading Time For Money
Without: 'Irresistible' Offers & Guarantees
With: 72% Profit Margins & My Life Back

Sold to magazine publisher Future plc in 2020 for £594 million. Their entire business is generating leads for insurance companies.

£432 million annual revenue in 2024 with £132 million EBITA. They generate leads for financial service companies.

£665 million annual revenue. They connect people needing loans with lenders.

£389 million annual revenue. They generate leads for estate agents and mortgage brokers.

£563 million annual revenue in 2024. Insurance and financial services leads.
PPL Secrets 2026 E-Book Everything you need to start a PPL brand in 2026 included as well as my personal story with lead gen.
114 Profitable Niches For PPL A full database of validated niches for PPL complete with example brands for inspiration.
My PPL Brand Website Templates Plug n' play templates from one of my 6 figure PPL brands
Lead Buyer Acquisition Training A video guide on how I land high-ticket lead buyers with ease
Live PPL Workshop Recording A live session showing proof of my PPL brands, my winning lead gen ads and much more!

Normal price: £197
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My name is Alex Fuller, and 4 years ago I was exactly where you might be right now—running a "successful" digital agency that was slowly killing me from the inside.
I've since built multiple six-figure lead generation businesses using the exact system I'm about to share with you.
But more importantly, I've helped dozens of other agency owners make the same transition from client hell to predictable freedom.

If you’ve been running a digital agency, either as a freelancer or with a small team - running ads, sending cold emails, managing LinkedIn campaigns but are fed up of high client churn and your clients not appreciating what you do - there’s a better way to do business.
Start building an actual business by copying my pay-per-lead model.
Clients stop looking at you as an employee but with even less commitment, basically an expense that can be cut whenever they feel like it.
and start NEEDING to buy your product, multiple times, ever single month to OR THEY CAN’T GROW THEIR BUSINESS.
I started my journey in digital marketing 10 years ago, back in 2016.
I followed all the typical advice everyone preaches.
Run ads and do outreach to book appointments with local business owners. Sit through 40 sales calls per month pitching £2-5k retainers.
Close new clients, then spend weeks onboarding—getting to know every client's team, their tech stack, their SOPs, setting up ad account access... the list goes on and on.
Only to get 3 months into the campaign and the client isn't happy, hasn't paid your invoice, and you're scrambling around trying to find new clients again just to keep your dream of running an online business alive.
Going through this process over and over again absolutely eats you alive. Believe me, I know.
I was earning what people called "good money," but I literally hated my life.
Constant stress. Tied to clients I couldn't stand. Having to make bigger and bigger promises just to close a deal, just to keep the "business" alive.
I didn't even feel like a business owner—I wasn't building anything. I was a glorified freelancer stuck in a vicious 3-month life-or-death sales cycle that repeated every single quarter.
My personal life suffered. My mental health. My physical health. It almost finished me off completely.
I got so close to going back to working in finance, picking up an easy salary check every month, clocking in, clocking off... I was literally dreaming about going back to the life I was so desperate to escape!
Now, I've always been a huge golfer, and at my club, I golf every weekend with loads of business owners. Genuine business owners. Rolls Royces in the car park, out golfing on a Tuesday while their employees are back at the office hitting profit targets.
It made me think.
All of these guys didn't have constant feast-or-famine sales cycles where they had to replace their entire customer base every month just to survive.
They all built genuine business assets that could stand on their own two feet—assets that acquired customers who kept coming back again and again, were genuinely happy with their product, and would recommend them to others.
I knew I had to change and build something of my own.
I didn't have huge startup capital or the means to start a traditional business.
So how could I use my skills to build something genuine?
Why was I letting clients pay me next to nothing to tell them how to run their marketing, doing most of the work myself, only to watch their crappy sales process and follow-up completely ruin everything I'd built?
I decided I'd just do the thing myself.
I built my own websites for the niches I'd been helping clients in: Commercial Finance, Solar, and Home Services.
I built the funnels, the ads strategy and the follow-up process.
I literally took the entire process into my own hands.
From building the brand to getting traffic, conversions, lead nurture, qualification, and quoting.
Then I had a supply of ready-to-buy leads that I could sell to multiple buyers.
That's right—no more month-long onboarding sessions learning every client's business inside and out.
One website. One funnel. One ad account. One CRM system.
Multiple buyers of red-hot leads.
I could generate one lead, spend £5-20 on ads to acquire it, then sell that qualified lead to up to 4 different buyers for £20-80 each!
No more hassle managing clients every month.
Just simple lead orders.
"Give me 100 leads this month." Perfect, I'll send the invoice for £5k.
No back and forth. No approving copy. No discussing brand strategy for hours on end.
I focus on my own marketing and my own funnel, and clients buy
MY PRODUCT—qualified leads.
Here's the best part: this relationship totally flips the psychology of how you work with people.
You're no longer some "expensive agency" on a big retainer that clients just see as an expense they want to cut.
Your leads are simply factored into your client's cost of sales.
You're now a supplier, not a glorified employee.
And guess what happens when your leads are good? People buy again, and again, and again.
Clients go from saying "let's do 50 leads as a trial order" to "how many can you give me? We've got a £50k budget this month!"
You might be wondering: "If this model is so profitable and so good, why are you offering your system for £17? That's stupid."
I'll be completely honest with you: my intention is to sell you this system for next to nothing - the cost of a couple pints down the pub - you're going to use it, make a ton of cash, and then ask me to help you scale your PPL brand to 7 figures and beyond.
Which I absolutely will help you with (for a slice of the action, of course).
So if you're like I was a few years ago—totally burned out from shitty clients, stressed out of your mind, literally ready to quit because you can't bear running a survival-mode agency anymore - buy the Pay-Per-Lead Secrets 2026 today for only £17.
I promise you, it'll be the best £17 you ever spend.
If you don't like it, you can have the money back. No questions asked.
What have you got to lose?
Actually, this is PERFECT for you if you're still building. You haven't locked yourself into the traditional agency model yet. You can start building a pay-per-lead business from day one without having to unlearn bad habits or break client contracts. Many of my most successful students started with zero clients.
You can have your first lead generation website live within 7 days following the blueprint. Your first lead buyers can be secured within 2-3 weeks. The beauty of this model is you can start small and scale as you validate the market. No need to quit your job or burn bridges with existing clients initially.
No coding required! The guide shows you exactly how to build these sites using simple tools and templates. If you can use Facebook and send emails, you have all the technical skills you need. I walk you through every single step with screenshots and examples.
You can start with as little as $10-20/day in ad spend. Many of my students reinvest their first lead sales into more ad spend, creating a self-funding growth loop. I also show you alternative traffic methods if you're on a tight budget initially.
The blueprint includes my exact buyer research method - no cold calling required. You'll learn how to identify proven buyers who are already spending money on leads, and the simple approach to get them buying from you. Most students secure their first 2-3 buyers within their first week of outreach.
I reveal the 5 non-negotiable criteria for picking profitable niches in the guide. Generally, service-based businesses with high transaction values work best: finance, solar, home services, legal, etc. The guide includes a detailed breakdown of the best niches and why they work.
I show you the exact lead qualification process that results in 40%+ close rates for my buyers. When your leads are this good, buyers keep coming back for more and increase their orders. Quality control is built into the system from day one.
No fluff, no theory. This is the exact system I used to build multiple 6-figure lead gen businesses. You get the 100+ page blueprint plus a recorded workshop where I show you my actual websites, ad accounts, earnings, and buyer relationships. Real business, real results, real proof.
You're covered by a 30-day money-back guarantee. Read the guide, watch the workshop, and if you don't see exactly how to escape agency life and build a pay-per-lead business, just email 'Refund' and get every penny back. No questions asked.
There's no catch. I want you to get results with this system and then ask me to help you scale to 6 figures+ (which I'll happily do for a percentage). This is my way of proving the value upfront before asking for anything significant. Think of it as a £17 test drive of a system that could change your business forever.
This £17 Pay-Per-Lead Secrets blueprint shows you how to ditch difficult clients, stop monthly revenue resets, and build a £10k+/month lead generation business - the same system I used to generate multiple 6 figures in lead sales without ever begging for retainers.
You get the complete 100+ page guide plus live workshop where I break down everything.
Try it risk-free for 30 days. And if you hate it? Hit "Refund" and get your money back.
Only available at this price while I can personally support volume
100% money-back if not satisfied
256-bit SSL encryption
Download immediately
Visa, Mastercard, Amex
100% money-back if not satisfied
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